5 Tunisian Brands You Should Definitely Be Shopping Right Now
The fashion scene in Tunisia is quietly killing it. A new generation of designers is blending heritage craftsmanship with modern silhouettes, pushing out some of the most exciting, intentional fashion in North Africa—and the world.
From handcrafted denim to poetic tailoring, here are five Tunisian brands bringing bold visions to life. Every piece tells a story. Every brand? A vibe.
1. LYOUM
What they do: Luxe, handwoven fashion rooted in tradition.
Why we love it: LYOUM works with traditional weaving techniques from across Tunisia, transforming artisanal textiles into rich, elevated garments that feel like art you can wear.
Where to shop: www.lyoum.tn
Coolest fact: Every piece is handmade by women artisans in rural Tunisia, empowering local craftsmanship through high-end design.
2. CHEZ NOUS
What they do: Genderless, sustainable slow fashion with an edge.
Why we love it: CHEZ NOUS isn’t afraid to stand out. Their pieces are bold, architectural, and often made from upcycled materials—making them as conscious as they are chic.
Where to shop: www.cheznous-store.com
Coolest fact: The name “Chez Nous” comes from the Tunisian Arabic for “What is this?”—a playful nod to challenging fashion norms.
3. BOLD DENIM
What they do: Streetwear meets tailoring, with deep Tunisian roots.
Why we love it: BOLD DENIM pieces hit that perfect balance between statement and subtlety. Think oversized silhouettes, rich textures, and unexpected cuts.
Where to shop: www.boldenim.com
Coolest fact: Everything is made locally using deadstock fabrics—so you’re literally wearing waste turned into wonder.
4. FOUTA HARISSA
What they do: Expertly hand-loomed foutas and scarves with a design twist.
Why we love it: Fouta Harissa makes traditional North African towels feel fresh, modern, and elevated. Perfect as fashion accessories, home decor, or travel essentials.
Where to shop: foutaharissa.com
Coolest fact: Women-owned and powered by Tunisian artisans, their foutas are made in small batches and support ethical, local production.
5. BARRA.GARA
What they do: Raw, textured design using traditional Tunisian fabrics.
Why we love it: BARRA.GARA feels like fashion with feeling. From soft linens to oversized fits, the label brings memory and material together in super-wearable forms.
Where to shop: instagram.com/barra.gara
Coolest fact: Every piece is handmade in Tunisia using locally sourced materials—no fast fashion here.
Ready to shop smart and stylish?
Support emerging talent. Wear stories. And let your wardrobe say something. These Tunisian brands are just the beginning of what North African fashion has to offer.